Head of Marketing
We’re looking for a strategic, hands-on marketing leader to build Coinshift's brand and marketing team.
You will be leading charge to craft our product and marketing voices to DAOs and crypto organizations. You will have an opportunity to build and shape a unique brand at an intersection of DeFi and DAOs, that has the ambition to become a leading treasury management solution.
The ideal candidate will:
-Be a key member of the leadership team of Coinshift, working closely with the founding team and other functions to impact the trajectory and performance of the business -Execute multiple aspects of marketing, including branding and positioning, product marketing, content strategy, events, and social media marketing -Devise the brand strategy, including the setting of brand vision, and value proposition for the short, medium & long term -Oversee customer personas, customer insights, customer segmentation strategy, and target the right customer with the right message -Drive Brand Recognition and build compelling brand equity to be a trusted non-custodian treasury management solution for large amounts of treasury capital $500M+ -Develop and deploy impactful communications working in partnership with the leading creative agencies globally -Translate compelling product features into communication programs to drive superior product experience -Work cross-functionally with product, design, community teams to fuel ongoing product adoption, product launches, across multiple customer segments
The following are “nice-to-haves” that will set a candidate apart:
-5+ years of brand building experience in developing and executing brand marketing and innovation activities with leading B2B organizations -Strong project management skills with the ability to manage multiple complex projects in a fast-paced environment with multiple stakeholders -Experience working with partner networks and agencies to execute campaigns across various channels -Working knowledge of DeFi and Ethereum with a demonstrated interest in cryptocurrencies -Excellent written and verbal communication skills -A proven ability to wear many hats and take on a wide range of responsibilities